Wine Museum
of Canada
A national storydeserves a home.
A national centre dedicated to Canada’s wine culture, agricultural heritage, sustainability, education, and economic potential.
Exploring the history, culture, agriculture, and future of wine in Canada.
Where artifacts, interactivity, experience, education, and innovation converge.
Canada's commercial wine story began in 1866. Since then, our wine industry has come of age. Canada produces internationally recognized cool-climate wines, and has distinct region identities yet there is no national institution to represent that story. The Wine Museum of Canada would close that gap.
A living landmark rooted in place.
The Wine Museum of Canada will be designed with sustainability embedded from the start - shaping its partnerships, materials, resource use, operations, and visitor experience. The goal is not simply to build responsibly, but to create a place that reflects the land, supports its community, and models environmental leadership in daily practice.
Canadian wine is having its moment.
The industry contributes over $10 billion to Canada’s economy, supports nearly 100,000 jobs, and has significant growth still to unlock.
Choosing Canadian wine means choosing a distinct national wine identity, one shaped by land, climate, craft, and character, and increasingly recognized around the world for its quality and diversity. It is a choice rooted in pride, place, and the people shaping Canada’s wine future.
More than a
museum
The
Impact
Extends
Extends Canada’s wine story beyond individual regions, creating a national platform for shared history, identity, and achievement.
Transforms
Transforms wine into a broader story of culture, agriculture, sustainability, education, and economic opportunity.
Connects
Connects visitors, industry, educators, growers, makers, and communities through one national narrative.
Converts
Converts awareness into action by inspiring support for Canadian wine, tourism, trade, and domestic producers.
Deepens
Deepens understanding of the people, places, science, and impact behind Canada’s wine sector.
The Wine Museum of Canada will bring museum experience, education, hospitality, events, and industry engagement together in one national destination.
Created as a year-round destination, the Wine Museum of Canada will give visitors another reason to stay, explore, and experience the country’s wine regions beyond the vineyard visit. It will bring together producers, educators, researchers, and guests through a shared national platform that celebrates Canada’s place in cool-climate wine.
Regional & National ReachInternational Recognition
Founding Team
The Wine Museum of Canada is a registered non-profit organization led by three dedicated founders whose combined experience spans museum and exhibition design, brand strategy, high-profile event planning and management, community engagement, cultural programming, stakeholder relations, and project development.
Together, the founding team brings the creative, operational, and relationship-building expertise required to develop a nationally significant cultural institution.
Founding Supporters
Throughout the research, strategic development, and conceptual planning of the Wine Museum of Canada, the project has benefited from the insight, generosity, and expertise of many individuals and organizations across the wine, cultural, and design sectors.
Among these, several contributors have played a foundational role in shaping the project’s direction, strengthening its national relevance, and advancing the concept from an early idea into a more fully developed cultural institution.
Tony Aspler C.M.
Internationally recognized writer, speaker, and wine expert whose deep knowledge of Canadian wine has helped inform the project's cultural and educational direction.
Ted Van Geest
Prominent advocate, connector, and patron of Canadian wine whose longstanding commitment to the industry has helped shape and strengthen the vision for the Wine Museum of Canada.
Moriyama Teshima Architects
A nationally respected architecture firm whose expertise in regenerative design, curatorial precision, and experiential architecture has helped translate the museum concept into a compelling spatial and visual framework.
Join us as we build the foundation for a national cultural institution dedicated to preserving, interpreting, and celebrating Canada’s wine story.
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How You Can Support the Wine Museum of Canada Initiative.
Support